Companies face a dilemma. If you do not innovate, they will disappear. And if you innovate and their innovations are not successful, may disappear as well. Given that only successful on 20 percent of new products that target the consumer market and 40 percent of that target the enterprise market, the stakes are discouraging.
However, improving and developing new products the company provides more security than not. The key is to manage the innovation process better than the competition. Companies must train their employees to achieve creativity and innovation, style companies like 3M, Sony, Casio, Lexus, Honda and Brain. These companies are recognized as “product teams”, to the extent they see the development of new products as a continuous and interactive process in which join technical, sales teams and customers to develop, refine, adapt and improve products?
The innovation process must be managed carefully. In this process we must distinguish several phases: development of ideas, screening ideas, concept development and testing, business analysis, prototype development and testing, market testing and commercialization. Companies will have to build or acquire the skills required for each stage. They must also designate a recognized leader to lead the overall process of innovation. Continue reading
On the Internet there is a long list of online marketing strategies and internet marketing strategies to choose from, finding a strategy that works for your small business would be a challenge.
In my previous post mentioned that one of the keys to growing a small company goes through the professionalization of the marketing function. There is a widespread belief that this marketing is only for adults. However, most SMEs develop marketing actions but otherwise calling them (sometimes they are called simply “doing business”). Is not loyalty marketing strategy we put in place when obsequiamos our best customers with a shot after eating at our restaurant with the hope to return soon? Or did not launch a marketing promotion 2 × 1 with a product that we are about to uncatalog? Or develop a small event in our facilities with customers who know they are about to make a buying decision? Of course those SMEs do marketing. What is missing is to be done in a structured and responding to business strategy.
Yesterday, Thursday, “Marketing Plan” was “trending topic” on Twitter. The trigger, the tweet that heads this post. And the consequence for me is clear: a simple but well written post “fascinated” users of this network, most of which are taken by experts / addicts / communications professionals, is an example of the poor level there on the net … and in business on community management.
Social Media Useful found in its report, 2012 State of Corporate Social Media Social Media Marketing that is becoming an important element largely company activities. As the channel continues to be more effective and more metrics to measure and arise perpetual success, companies of all sizes and specialties recognize the need for careful management of social marketing.